Meow..

I am a brand new fan of PUMA products. Let's say I am not the biggest fan of any sports label, but this has changed ever since I've gotten my new bag from the German brand. Yes, it got to a stage that I am visiting their European online store, and checking out the local retail stores for the products.

Apart from their fashion-conscious designs, PUMA has an adventurous and refreshing marketing strategy. Check out the labels that came with the bag I bought recently. (Yes, Justin keeps such tags as a hobby). I really like the way they take a light hearted approach to present their brand.

How can anyone not be tickled with this message:
So you're interested in PUMA? Nice move. ("Oh yeah?")

You're obviously smart, confident and know what you want in life. ("Gee, you're so flattering!")

Sure, you work hard, but you're no slave to the rat race. You know the score. You call the shots. You make the most of your chances. ("Stroking my ego. +1!")

So buy this. It suits you. ("Ok, I am convinced!")

Suitable for Training, Napping, Eating, Driving, Sports... WHATEVER!

That tag actually made me go on reading the other pages. Partly due to the fact I am working at a French bank, I've noted how European companies invest a lot more effort in making their products. Just check out this page containing some really cheeky and brainless messages. Not really going to add to the bottom line, at least it is interesting and likely to leave an impression.

• "Love your neighbour"
• "Eat more greens"
• "Cheer up, it might never happen"
• "Wash this when dirty"